The use of mobile services is growing all the time. More and more people are checking their e-mails though their mobile phone or surfing the net on mobile webpages. State-of-the-art devices, fast internet connections, a comprehensive network of WLAN hotspots and interesting content are the key factors driving the success of mobile internet. Holders of insurance policies demand the most comprehensive range of services and information possible and that’s why they are increasingly contacting their insurance providers via the mobile communications channel. This increased demand for information must be satisfied – wherever and whenever. Companies are now using mobile internet portals as a supplementary marketing tool. In addition, business processes (e.g. claim notifications) are being increasingly integrated into mobile portals, creating extra channels for customer service, information and sales.

A whole range of specific issues are associated with publishing mobile webpages. The market is characterised by a large number of different models, which in turn means a wide variety of operating systems, browsers, display sizes and operating concepts. The contents of webpages must be therefore be flexibly adapted if mobile webpages are to look the same on all mobile devices. At the same time, operability and functionality must also be adapted for mobile use.

Our standard software web in|MOTION makes information and services available in a mobile format without making any adjustments to existing IT infrastructure. To do this, web in|MOTION uses existing web portals and applications as a sort of data interface and then optimizes them for use by mobile devices. This makes internet portals accessible from mobile phones, smartphones and PDAs, but at the same time means business processes remain unchanged and mobile content does not have to be maintained separately.